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Welcome back to the Collective. This past week has been incredibly exciting as we launched our first non-interview style series, Brand Blueprints, in partnership with Collective Design Agency. What started as strategic conversations about content collaboration turned into a full-scale partnership that demonstrates how organizations can create educational content together while strengthening business relationships.

Today, we're sharing the launch of Brand Blueprints featuring Arwa Sharif and An Bui from Collective Design Agency, a Vietnam & NYC-based design agency that has been instrumental in building out our own Coeus Collective brand. We knew that both of our organizations would be seeking ways to empower the brand builders in our communities, and the best way for us to extend our mutual expertise was by taking advantage of digital distribution networks.

This marks our evolution from podcast-first storytelling to multi-format content creation, showcasing how strategic partnerships can activate through content rather than traditional business development. Our team, including co-founders Antonio DiMeglio and Leon Li, along with talented creators like Arwa, are ready to collaborate on similar series with partners who share our commitment to educational content.

Despite being our first YouTube-focused series, Brand Blueprints tackles the fundamental challenge we consistently heard from entrepreneurs: how to stand out in increasingly crowded markets. An Bui, Minh Nguyen, and the rest of the CDA team proved to be incredible collaborators in bringing this vision to life.

Today’s newsletter offers a behind-the-scenes look at:

• how we structured a strategic content partnership that goes beyond cross-promotion;

• the production approach that showcases both organizations' expertise authentically;

• the logistics and considerations unique to multi-format content launches;

• the level of integration needed to maximize impact across digital and live event channels; and

• how collaborative content can strengthen business partnerships while serving audiences.

We founded Coeus Collective specifically to tell stories that go beyond typical founder narratives. In showing how strategic partnerships can create educational content that serves entrepreneurs at critical decision points, the Brand Blueprints launch perfectly exemplifies our replicable approach to collaborative thought leadership.

Ok, ready? Let's get to it.

The Challenge

After establishing our foundation through our interview-style podcast, we identified a gap that kept surfacing in our conversations with entrepreneurs. While our podcast format worked well for storytelling, we weren't creating content that directly showcased our strategic expertise. We were telling stories about business strategy, but we weren't demonstrating how strategic thinking actually works in practice.