If you're new to our community, here’s a quick introduction: Coeus Collective Ventures is a New York City based venture studio that uses media, events, and capital to help founders navigate the startup ecosystem. We invest in and support early stage companies, and a big part of how we do that is through the community we've built around the firm. 

One of the companies that became part of the Collective organically is ionava, an alternative to health insurance that provides funds for everyday health (preventative care, supplements, gym) and reserved health-linked-liquidity for the ‘Big What-Ifs’ (terminal, chronic, or critical illnesses). Part of what we do at CCV is highlight the companies in our community that fit our thesis about society as a whole. When NY Tech Week came around, supporting ionava’s pre-launch was a natural next step.

To keep the momentum going, we’re creating a new micro-series for our newsletter subscribers. One about health, wellness, and the interactions between the rigid systems that govern our day-to-day lives.

Why CCV is Paying Attention

At Coeus, our thesis centers around supporting the companies who are building the infrastructure of the new economy. We look for companies building the foundational rails that transform an industry and the systems that unlock value at scale.

ionava fits clearly within this thesis, and with health and wellness financing being a category with massive structural dysfunction, we wanted to empower our community with a unique tool that we’ve never seen before.

Beyond the thesis fit, the health and wellness space is one we think is reaching a genuine inflection point. Consumer sentiment is shifting and people are more engaged with their own health outcomes than at any prior moment in modern history. And yet, the financial infrastructure supporting all of that engagement remains completely broken, leaving a huge gap in coverage.

What is ionava?

ionava is a Health Financial Preparedness Platform designed for people who are already investing in their health and want their money to actually compound instead of disappearing into premiums. 

Our perspective on team CCV is that the American healthcare system is structurally broken and too expensive. It is designed around sickness, not health. If you're the kind of person who takes their wellbeing seriously, invests in preventative care, and prioritizes movement, the current system gives you almost no credit for it. Traditional health insurance is reactive by design and it only kicks in when things go wrong.

What makes ionava interesting is that they are not trying to fix insurance. They are building something structurally different: a financial operating system for people who are already investing in their health, designed to make sure that investment in your health actually compounds. 

The platform supports your health in two ways: through the Wallet and the Vault. Your Wallet funds the wellness you already pay for (prescriptions, beauty, fitness, supplements, etc.), with you deciding where every dollar goes. Any money left unspent in your Wallet stays yours, earning interest and compounding over time. The Vault is reserved cash of $300K, $700K, or $1M—health-linked liquidity that unlocks if a Major health event occurs.

Ultimately, the goal isn't to buy more protection, but to build more autonomy. By routing your existing health and wellness dollars into a platform that actually treats your wellness as an asset, you stop bleeding cash into a system that only values you when you are sick.

Learn more about ionava here.

NY Tech Week:

What We Built Together

Over the course of NYTW, CCV and ionava brought the ionava thesis to life at events across New York City. We designed these events with our community in mind, including founders, investors, and operators who think seriously about their health, their money, and the relationship between the two.

Monday, June 1

Pre-Launch Lunch + Fireside Chat @ SoulCycle TriBeCa

To kick things off, we gathered over a healthy lunch with SoulCycle's Head of Brand & Experience, Melanie Griffith, and ionava’s founder & CEO, Jennifer (Azar) Burnham-Grubbs. We had an amazing fireside chat about breaking vicious cycles and building virtuous ones. It was the perfect space to introduce what ionava has been building to a room full of people who share the same values.

Tuesday, June 2

Your Lifestyle is Your Longevity @ The Maze

We teamed up with Yunara Life and The Maze, NYC’s first alcohol-free members social club, for an incredible open house and panel discussion focused on building a lifestyle around longevity. The energy in the room made it clear that the future of healthcare isn't just about managing sickness, it's about actively building a vibrant, connected community that keeps us thriving.

Thursday, June 4

Self-Custody Starts with Health @ Othership

At this point in the week, people needed a moment to gather, and literally “sweat it out” together with a session at Othership in Williamsburg. To do so, we gathered ionava’s wellness community for a midday sauna and ice plunge session. It was incredible to see everyone step out of their comfort zones and put active wellness into practice.

Friday, June 5

 VIP Friday Night Ride @ SoulCycle NoHo

We closed out the week with high energy, heavy bass, and a great workout. We took over a Friday night SoulCycle room for a VIP ride tailored specifically for people who take their health, money, and lifestyle seriously. Standing in a room packed with people who care just as much about their physical well-being as their personal growth was the ultimate conclusion to an unforgettable Tech Week.

Over the next few weeks

Over the next few weeks you'll learn:

• Why traditional health financing is so broken: the structural reasons it works against you, not for you.

• What it actually looks like to treat your health as an asset: in your routines, in your finances, in your day-to-day decisions.

• Early community access to reserve your Vault at the lowest membership pricing. (A HUGE benefit before Open Enrollment happens in October, as premiums are projected to rise by 58%, with some regions seeing increases as high as 300%!)

Get in touch

If something in this email sparked your interest, whether you're an investor curious about the space, a brand thinking about what partnership in the wellness ecosystem could look like, or someone who wants to learn more about ionava as a potential user, we'd love to connect you.

Learn more about ionava here.

Follow @clubionava for more event invitations in the future!

Or connect with us at CCV by emailing [email protected]

Until next week,

Team CCV