Early Access: Masira

Happy Monday and welcome back to Early Access by Coeus Collective Ventures: the newsletter where we do the sourcing and you get the deal.

Last week, we explored CaroRhythm, a med-tech startup building a wearable device to predict stroke recurrence in real time. Today, we're making a full pivot and spotlighting Masira, an AI-powered platform building what they call the Pinterest for sustainable fashion.

This is where conscious shopping gets a serious upgrade. Let’s explore Masira.

Shopping has always started with inspiration. A look on Instagram, an outfit on Pinterest, a screenshot saved and quickly forgotten. But for the growing segment of consumers who want to shop sustainably, inspiration has no destination. There is no clear path from "I love this look" to "here is where I can buy it ethically."

The consequence is shoppers either default to fast fashion or abandon the purchase entirely. The sustainable fashion industry has a discovery problem and Masira is solving it.

The platform meets shoppers at the inspiration moment, and takes them all the way to purchase. Users can upload a screenshot, describe what they are looking for, or search freely. Masira then finds sustainable and second-hand versions styled multiple ways, with a direct path to checkout.

The experience is designed to be as effortless as the fast fashion platforms it is displacing.