🦉 Building a Global Campaign for Rolling Loud

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Welcome to the Collective! As 2024 winds down and we find ourselves reflecting on our first year in business, it’s the perfect time to share a milestone that means the world to us at Coeus Collective.

This December, during the festive energy of Art Basel in Miami, we debuted Rolling Green, a sustainability campaign for none other than Rolling Loud, one of the largest music festivals on the planet. Over 200,000 people attend Rolling Loud’s flagship hip-hop festival in Miami each year. For this year’s festival, which was last weekend, they pulled out all the stops to engage their global community of fans and artists.

Rolling Loud was our first advisory client at Coeus Collective, and to have it be an organization of their size and caliber was an honor and a privilege.

Here’s how we made it happen.

— By Coeus Collective Co-Founders Antonio DiMeglio and Leon Li